Now, on its 15th anniversary, Amazon can raise a toast to being one of the largest online retailers in the world, selling everything from tubas and golf carts to dishwashers and diapers. Despite the economic recession, online retail in the U. See 10 things to buy during the recession.
This introduction to Amazon Mechanical Turk provides a detailed summary of this web service. After reading this section, you should have a good idea what it offers and how it can fit in with your business.
Based on the concept that people can do some tasks far better that computer, Amazon Mechanical Turk gives you a way to post tasks on the Internet for people to tackle. Those tasks might be determining if there is a specific object in a photo, what color dress looks better than another, or reporting on restaurants in an area.
Amazon Startup Story Introduction. This startup story features Jeffrey P. Bezos, the innovative founder of Amazon. The company, which now generates over $61 Billion in Revenue and holds the title as the world’s largest online retailer, was started out of Bezos’s garage at 30 years old. The Story of Amazon A history of making history. The story of Amazon begins with the customer, and just keeps on going. Since launching in Jeff Bezos’ garage in , it’s our people who drive the mind-boggling action that leads to the delivery of millions of happily-ever-afters each day. When Amazon first launched in as a website that only sold books, founder Jeff Bezos had a vision for the company's explosive growth and e-commerce domination. He knew from the very beginning.
The tasks are posted on the Amazon Mechanical Turk website, workers complete the tasks and send the results back to Amazon Mechanical Turk where you, the requester the person who created and pays workers for completing the tasks can evaluate the work done and thereby pay for the work or not and pay bonuses or not.
This overview describes the business model and the major features of Amazon Mechanical Turk. Business Model Amazon Mechanical Turk works some ways similar to a job board. Requesters advertise jobs they are willing to pay people to do.
Workers look at the jobs available from all of the Requesters and choose to work on the jobs that interest them and the ones they qualify for. Requesters review submitted work either manually or programmatically and agree to pay for the work or not.
What makes Amazon Mechanical Turk special is that the job advertising and job completion happens over the Internet so the workforce is international and numbers in the hundreds of thousands.
The workforce scales with the Requester's needs from none to hundreds, as specified by the Requester. Advantages Following are the major advantages of Amazon Mechanical Turk. On demand workforce—Post jobs to a worldwide set of Workers only when your business needs the help Your obligation to those Workers ends when they complete their work.
Scalable workforce—You can use a few or thousands of Workers to complete your jobs You can limit the amount of work each Worker can do for you. Qualified workforce—You can give potential Workers qualification tests When your jobs require specialized knowledge or skills, you can create or use a standardized qualification test to make sure the Workers performing the job have the skills to complete the job successfully.
Pay only for satisfactory work—You can reject inferior work To pay Workers for the work they've done, you have to accept their work.
Rejecting their work means they do not get paid. You can even choose to block Workers from working on your jobs.
The Requester User Interface enables you to publish a large number of closely related jobs with minimal effort. Amazon Mechanical Turk Concepts This section describes the concepts and terminology you need to understand to use Amazon Mechanical Turk effectively. They are presented in the order you will most like encounter them.
Requesters A Requester is a person or company or organization who asks questions to Amazon Mechanical Turk. As a Requester, you use a software application to interact with the Amazon Mechanical Turk Service to submit questions, retrieve answers, and perform other automated tasks.
You can use the Requester Console https: To Workers, you are known as the creator of your HITs, and as the creator and maintainer of your Qualification types. Workers see your name, as specified with your Amazon.
A Worker uses the Amazon Mechanical Turk website http: You see the Worker's account ID an alphanumeric string assigned by the system included with assignment data and Qualification requests.
Qualifications represent the Worker's reputation and abilities. A Worker's Qualifications cannot be accessed directly by other users.
A HIT contains all of the information a Worker needs to answer the question, including information about how the question is shown to the Worker and what kinds of answers would be considered valid. For more information, see Creating and Managing Assignments.In , yunusemremert.com added movies and music to its offerings.
In , Amazon opened its first international sites in the United Kingdom and Germany, where it quickly enjoyed success. In the company opened four order fulfillment centers in Fernley, Nevada; Coffeyville, Kansas; and Campbellsville and Lexington, Kentucky to handle the large mass of orders.
When yunusemremert.com opened for business on July 16, , it was nothing more than a few people packing and shipping boxes of books from a two-car garage in Bellevue, Wash. Jeff Bezos, Amazon founder and CEO, had left New York City for the Pacific Northwest, using some of his time on the road to write the company's business plan.
Oct 31, · In yunusemremert.com began to sell its own Kindle e-readers, which helped energize the e-book market. In the company introduced a related low-cost tablet computer, the Kindle Fire, and by , the Kindle Fire was estimated to constitute 50 percent of the tablets sold that used Google’s Android mobile operating system.
This introduction to Amazon Mechanical Turk provides a detailed summary of this web service. After reading this section, you should have a good idea what it offers and how it can fit in with your business.
In author Brad Stone's book on the origins of Amazon, he paints a picture of the early days of the company and how it grew into the behemoth that it is today. When Amazon first launched in as a website that only sold books, founder Jeff Bezos had a vision for the company's explosive growth and e-commerce domination.
He knew from the very beginning.